The majority of online traffic is driven to websites via search engines, so all websites have to succeed in search. To do this, they need an effective Digital Marketing Strategy which includes tactics that create not just search-engine friendly sites, but sites that are also better for real people.

SEO has evolved so that the old style of building vast quantities of keyword rich links no longer works, and can in fact damage your site considerably. Now, only a strategic approach that earns quality links and provides a great experience for visitors will win in search.

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